Let’s talk about the seasons of promo. Yes, we said seasons.
Promotions don’t happen once a year; they happen throughout the year, or, at least, they should. Promotional products often mirror or complement a business’ marketing campaigns, so, with proper planning, we can help align your goals so your promotional products are on brand and trending.
Here’s a look at some of the seasonal trends for the end of Q3 and Q4.
Autumn: For many ending off Q3, the fall season means back-to-school and back-to-routine. This is the season for practical, everyday items that people will actually use. Think branded notebooks, pens, lunch bags, and eco-friendly drinkware. If you’re Onboarding new employees this fall, consider what’s inside your Onboarding Kit to make a great first impression.
Autumn is about also gratitude and giving back. Celebrate Thanksgiving (October in Canada and November in the US) with client appreciation gifts: cozy blankets, candles, gourmet food baskets, or customized drinkware. These items that say, ‘thank you’ and feel personal go a long way.
If your business recognizes Breast Cancer Awareness Month, October or “Pinktober” is the time to align pink promo with your fundraising. We can help you source the perfect pink items for your team.
Fall is also a busy time for trade shows and sales expos – from tables, to backdrops, takeaways and displays, we can help you make your booth memorable.
Winter / Holiday: It’s not too early to be thinking about winter and holiday planning. In fact, the time is now. This is one of the busiest promo times of the year, and combined with shipping and postal delays, it’s imperative to order early to avoid disappointment.
From holiday parties to corporate gifting, this is your chance to make your brand shine. Luxury branded sets, tech gadgets, winter wear, and eco-conscious gifts are all trending. And don’t forget: packaging matters—presentation counts just as much as the gift itself. At Innovatex, we are experts in creating a kit everyone will want to unbox immediately.
New Year / Wellness: And, before you know it, the new year will be here, and the new year’s resolutions begin. This is prime time for wellness promos and items: yoga mats, journals, branded water bottles, apparel, and fitness accessories. Companies love to kick off the year with healthy living in mind, and we can help you deliver your “Fresh start” narrative.
The new year is another popular time for trade shows and in-person events. Do you have your booth ready to go? Does it need updating from your last event?
Spring / Summer: It may seem silly to plan for a season that just passed, but it’s not at all. In fact, it’s a great time to reflect on what worked this Spring / Summer in order to plan properly for 2026. Do you need to order or refresh your tents, or signage for outdoor events? Think about potential collaborations and marketing activities and let’s get ahead with designing promo products for warmer weather including camping chairs, towels, water bottles, umbrellas and gearing up for golf!
We all know time flies, so don’t delay; get out your calendars and let’s start planning your promo for a successful and on-trend rest of the year!