Are you a fan of the QR Code? Quick Response (QR) codes are making a resurgence after being dormant for a little while – and they’re popping up in many places from restaurants to parking lots to tradeshows and more.

One of the many benefits of QR codes is the ability for a client or partner to instantly access information about your company, promo, or brand and act as a digital gateway to contact you, access promotions, place orders, or register for an event.

From a marketing perspective, incorporating QR codes onto your promotional products, packaging, and print materials makes it easy to explore your company, which, in turn, can lead to increased brand awareness and potential sales. Plus, they can allow you to track analytics and analyze the success of a campaign or promo.

Heading to a large-scale networking event or tradeshow? Add a QR code to your name badge to instantly connect to LinkedIn.

Unveiling a new website? Let your QR code guide visitors there.

Offering a contest or giveaway? QR codes can make tracking your entries a breeze.

Here are some tips to remember when incorporating QR codes to your promotional material:

Our take-away: QR codes can be an effective tool to use in your marketing. Be mindful not to overdo or overuse QR codes in place of eye-catching or useful tactile handouts, which can also be impactful for your brand.

QR codes are versatile and convenient and can be a cost-efficient way to deliver your message to clients and customers, especially when paired with your favourite promotional product!

Want to learn more about QR codes? Drop us a line!