As a business owner or marketer, you’re always looking for ways to make your promotional products stand out from the competition. One way to do that is through kitting. Kitting is the process of assembling multiple items into a single package or kit. Here are the top 5 reasons why you should consider making kitting part of your promotional product purchase.
 
1. Increased Brand Visibility
 
When you create a kit, you’re creating a unique product that stands out from the crowd. This can help increase your brand visibility and make your products more memorable. If you’re attending a trade show or event, a kit can also help attract more attention to your booth and make it more likely that people will stop by to learn more about your brand.
 
2. Greater Value for Customers
 
Kits often offer greater value for customers because they include multiple items in one package. This can make your products more appealing to customers because they’re getting more for their money. Additionally, kits can be customized to include items that complement each other, such as a water bottle, gym towel, and workout band. This can create a complete package that customers will appreciate and use frequently.
 
3. More Targeted Marketing
 
Kits can also be used as part of a targeted marketing strategy. For example, if you’re targeting a specific audience, such as outdoor enthusiasts, you can create a kit that includes items such as a hiking hat, water bottle, and trail mix. This can help you reach your target audience more effectively and make your marketing efforts more successful.  Kits can also be drop shipped. The element of a surprise package heightens the excitement of receiving it.  
 
4. Increased Perceived Value
 
Kits can also help increase the perceived value of your products. When customers receive a kit, they may feel like they’re receiving a premium product because of the multiple items included in the package. This can help make your brand more appealing to customers and increase the likelihood that they’ll make a purchase.
 
5. Enhanced Brand Image
 
Finally, kitting can help enhance your brand image. When you create a kit that includes high-quality products, customers will associate your brand with quality and value. Additionally, when customers use your kit, they’ll be reminded of your brand and the positive experience they had with your products. This can help create brand loyalty and increase the likelihood that customers will make repeat purchases.
 
Kitting can be a valuable tool for businesses looking to stand out from the competition and make their promotional products more appealing to customers. By creating kits that offer greater value, are more targeted, and enhance your brand image, you can create a more successful marketing strategy and grow your business.