A little planning goes a long way.

A little planning goes a long way.

 

Promotional products are the most effective when they meet the recipients needs and are creative enough to stand out and get noticed.

By planning ahead, it allows time to fully customize your giveaways. Innovative decorating techniques may be used for your garments. Your notebooks may have a custom cover and tip in pages describing your company. Or you can take it one step further and produce your desired product overseas in your specific PMS colours. These little extra’s make the product your own and put you one step ahead of the competition. Consider this when updating your agenda for the year ahead.

If 76.2% of North Americans still remember the standard promotional product, the advertiser and the message 2 years after receiving it, imagine the impact of a product that is beyond the norm!

Consider the real estate agent that would deliver pumpkins every Halloween to the same neighbourhood. He stood out!! While an incredibly creative idea, his shortfall was that his business card was always removed and quickly disposed of. While everyone remembers the pumpkins they don’t recall the realtor. Had he planned to include a pumpkin carving knife imprinted with his name, his brand exposure would have been much greater at a low cost.


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