What are you doing to stand out?

As businesses continue to navigate through COVID realities, the need for brand visibility and recognition is increasingly important.

Let’s face it: visibility today is very different compared to 4 months ago. There are fewer outings planned, less trips to the grocery store or errand running. Consumers are simply not going out as much as they once did.

Internally, many businesses are continuing to embrace the virtual office and online meetings – but is it costing you brand awareness?

Now’s a great time to work on your brand synchronicity – in person and online.

One way: uniforms.

Recently, I switched pharmacies and the uniform may have swayed me. At the new pharmacy, staff was wearing the same, store-branded uniforms and PPE; they were easily identifiable and looked professional. What’s more, I felt, as a consumer, that their management and leadership planned and executed these new protocols.

I felt safer and trusted the business.

Optics matter.

Another game-changer: virtual backdrops.

As some businesses continue work from home schedules, it’s a good idea to think of cost-effective ways to create a professional impression when virtually dealing with clients and customers.

A pop-up banner can quickly and easily transform your sales presentation from a kitchen party to professional, boardroom like location. These pop-ups are perfect for remote meetings, and can easily be transitioned back to the office, when needed.

At Innovatex Solutions, we’re committed to helping your business and brand stand out, especially in extraordinary times.

Let’s work together to make that happen.