At the recent NATCON Convention, the question of “what’s your thing?” became a topic of conversation.  While the discussion was fun and light-hearted, it left me thinking:

How are companies leveraging their corporate image by maximizing the thing they are known for? Is your brand’s signature passion shining through?

Investopedia defines brand personality as “a set of human characteristics that are attributed to a brand name.  A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a consumer segment enjoys.”

Let’s take a look at Innovatex’s own brand personality.

I am the first to admit – I’m completely obsessed with shoes! And that obsession gets people’s attention. I am always amazed with how many conversations are started by commenting on my footwear! (It’s also why I keep trying to convince my accountant that they should be a tax deduction!) 

Are we a shoe company? – no.  But we are a promotional products company that loves shoes, and all things creative. And, because shoes are our “thing”, it makes us that much more memorable when choosing a supplier and we definitely want to be fondly remembered when you have a swag requirement.

It’s also why our recent Innovatex campaign with a fun shoe quote makes sense, for our brand.

“It’s not about finding the pen, It’s about finding the pen that increases your brand equity.  And this – like shoes—is what gets noticed.”

Audiences are craving insider business information. That is, they want to feel like they are a part of your business personality, and a part of your business community.

All successful brands have a signature passion. What’s yours?

Let’s discuss your brand personality and work together to ensure that your promotional products are reflecting it to ensure you are maximizing your ROI.