After years of reaching for mammoth-sized drinkware, new trends suggest consumers are reaching for slimmer, more slender options.

You’ve got to love a trend. What’s in today is out tomorrow and then may pop back up next year. The newest trend: skinny water bottles.

When it comes to promotional drinkware, we’ve long lived by the motto: go big or go home. Oversized tumblers, 40 oz jugs, and mega mugs have dominated the market—and for good reason. They're bold, eye-catching, and offer plenty of real estate for your logo.

But lately, a slimmer contender has stepped into the spotlight—and it's turning heads. When Starbucks recently launched their new drinkware, it was noticeably smaller, and others have followed suit.

Welcome to the era of the sleek, streamlined bottle.

We know, we know. You likely have boxes of drinkware – big, glass, insulated, collapsible, handled, straw, flip top, and double-walled. Well, make some room, because you’ll want to add another to your collection –and this time it’ll be easier to wrap your hand around it. Slim, slender, narrow and decorative drinkware is the newest way to consume your fave bevvy.

Slim Is In

From stylish 20 oz water bottles to elegant skinny tumblers and unique shapes, slim-profile drinkware is making waves—and sales. And it makes sense, too. Slimmer styles are:

·         Lightweight & Portable: Easier to carry in a handbag, gym tote, or car cupholder

·         Modern & Minimalist: Sleek lines = serious style. These bottles align with the clean, contemporary aesthetic today’s consumers love.

.      Sustainable & Reusable: Slim bottles are often used more frequently due to their convenience, helping your brand stay top-of-mind—and on-the-go.

And to complement the new look? Flexible slings that allow you to carry your bottle crossbody (which, btw is a lot easier when the bottle isn’t so big)!

Bigger Still Has Its Place

Of course, you won’t catch us tossing our jumbo tumblers or bottles, and we don’t suggest you do either. But, having a range of bottle sizes in your promo toolkit ensures you’re catering to every customer—whether they’re a sipper, chugger, or somewhere in between.

But the new trend is also a good reminder that at Innovatex, we don’t simply suggest a product from a catalogue, but we will select the right promotional product that captures your brand essence and personality.

Are you a fitness or wellness brand that wants to promote daily walking, spinning, or other physical activity? Slimmer drinkware may be the perfect workout buddy.

Is your tech company looking to impress your clients with a sleek, minimalist silhouette that mirrors your modern brand?

Or maybe you want a useful giveaway for your upcoming event that’s both stylish and easy to carry home.

Final Sip

At the end of the day, it's not about size or even about trend—it's about finding the right product for your brand and purpose, and if it’s slimmer bottle, we can bring that to you.

Let us help you choose slim, smart, and stylish promo products that make your brand look good—no matter the size.