When Chris Grosse, a Sports Marketer from Pennsylvania, tweeted an image of 7 pens, it’s unlikely he thought it would cause a massive debate.

But it did.

In fact, more than 53.9 MILLION people have viewed the tweet with tens of thousands weighing in with the pen they’d want to use for the rest of their lives.

Some love the ease of a gel pen, while others stay true to a ball pen, there are a few fountain fanatics, and a bunch that fall in love with the felt tip.

As a promotional products company, pens are definitely a top-seller, and most-wanted, most frequently ordered product. And there are thousands on our website.

So how do you pick the pen for you and your business?

Consider the pen an extension of your brand. It’s a tool you’ll be leaving behind at meetings, handing out at trade shows, offering to a friend or stranger while out. Your branded pen can conjure emotions or sensations, from how it feels in your hands to the flow of ink, its shape, texture, features, and what makes it unique.

It can help start conversations, seal deals, and make your business stand out from the rest.

So, while we can all have varying opinions on our favourite type or style of pen, when choosing a pen for your promotional products, it’s not about finding “a” pen – it’s about finding THE pen that increases your brand equity and aligns with your brand.