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1. Something to insert your business card into.Make yourself stand out! A card will get thrown out, but combine it with an interesting product and the recipient is going to take a second look. For this, we suggest the following products that come in the perfect size packages: A lens cloth, I-wallet or Petite Phone Strap. |
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2. A writing instrument.Select your pen carefully to ensure that it’s a good fit for your business. If you are selling tech products, perhaps a pen with a stylus. If you are in the fashion industry, consider using the PMS colour of the season. A lawyer’s office may want to consider a name brand such as Quill, Parker, Waterman or Cross. Contractor by trade? The #1 product at the 2015 Promotional Products Association tradeshow was a stylish ball point pen with 2 screwdrivers, 2 rulers, a level and a stylus. |
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3. Drinkware.Whether it’s a coffee mug or a bottle of water people always have some form of drinkware with them. Shouldn’t your logo also be at their fingertips? There are options to fit every budget and beverage. Consider the use, distribution, and goal to determine the best choice for your business. Most companies will purchase a ceramic mug and water glasses for use in the boardroom and water bottles and/or travel mugs that are less likely to spill for the car, home, desk and commute. The dual purpose hot/cold insulated bottles are becoming quite popular. While the initial investment may be a little more for these bottles, it will save you from investing twice and will allow for the same bottle to be used for the enjoyment of steaming coffee in the morning and ice cold water in the afternoon. |
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4. An apparel piece.Make it attractive so that your team will want to wear it outside of the office. Invest a little extra in the design and quality and your return will be seen with the gained exposure. Depending on the type of business, the garment could be used for trade shows, visiting clients or standard office wear. The dress code of your office will determine the piece, but it could be a t-shirt, golf shirt or a hoodie for those chilly days. |
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5. Bagsare always useful and great visibility pieces. Options include computer backpacks or valises to keep office laptops safe, a simple tote, a sports bag or a folding cargo carrier for transporting files or larger items. |
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6. Umbrellas.Once your business has set the above products in place consider adding some umbrellas. A customer will never forget the kind gesture when you hand them an umbrella on a rainy day. |
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7. Technology.Finally, think technology! Whether it is a charger to keep your sales staff connected, ear buds for a webinar, or a blue tooth speaker for your next conference call, these promo items are always a hit. They keep your staff motivated, and your name in the forefront for your clients. While also illustrating that you are on trend. |
| Your overall promotional presence should be a good representation of the business that you are in. Promotional products remain one of the most cost effective, high impact forms of marketing based on the cost per impression and are the only form that you will receive a “thank you” for. | |