The PERFECT Promotional product … Myth or truth?

When looking for the perfect product, where should you start with literally hundreds of thousands of choices?

The answer lies in the questions you will ask yourself before you even begin the search…

• What is the purpose of the event or promotion?
• Who is your audience (attendees or recipients)?
• What is the date of the event and when do I need materials in hand
• How much money do I have for the entire marketing initiative and how much of that budget can I allocate to promotional products?
• How can I maximize the impact of the chosen promotional product(s)?
• How will the promotional products be distributed?
• How many people will receive the promotional products(s)?
• Would personalizing the products be possible (do I have the names of the recipients/attendees)?

The more completely you and your promotional product professional answer these questions, the more fitting and creative the promotional product solution, making your choice of promotional product “perfect” for that specific marketing challenge.

So in the end, the existence of “the perfect promotional product” is both myth and truth; the myth is that there is one perfect stand-alone product for your promotions; the truth is that there is indeed a handful of promotional solutions that answer to the marketing goals and budget restrictions you have set.