As the leaves change colours and the temperatures drop, it’s time to give your promotional apparel a seasonal makeover.
At Innovatex, we believe in having unique apparel items for the seasons. Promotional apparel is an important asset your team and clients will appreciate. And we’re not the only ones.
The Promotional Products Association International (PPAI) reports that promotional apparel is the most commonly owned promotional product, with 59% of consumers owning promotional clothing items. And, 85% of consumers remember the advertiser who gave them a promotional shirt or hat, as per PPAI's findings.
Whether you supply promotional apparel to your staff, use as giveaways, or treat your customers, investing in high-quality promotional apparel year-round ensures your brand or company logo is visible in many different places, all at the same time.
Here are our Top 5 Reasons to Upgrade Your Fall Promo Apparel:
5. Maximize Your Brand Visibility and Recognition
Fall is a great time to spend outdoors, and at large outdoor events – fall fairs, parades, walks in the park. Upgrading your promo apparel gives you the opportunity to incorporate larger logos, seasonal colours, and eye-catching designs. Plus, when your team wears your updated fall apparel at events, they become walking billboards for your company, and increase brand recognition.
4. It’s Cold…and You Care about Your Employees
Fall weather can be unpredictable, from chilly mornings to warm afternoons, and sometimes, a sprinkling of snow! Gifting your team versatile branded apparel ensures they’re prepared for any climate. It also shows you value their comfort and appearance and can be a real morale booster. We love packable puffers and vests that are easy to layer.
3. It looks good….in more ways than one
Quality outdoor wear looks really good. It also says that as a business, you are investing in your employees and clients. According to ASI, 41% of consumers would be more likely to do business with an advertiser that gave them logoed outerwear or fleece.
2. They’re useful…for years
At Innovatex, we pride ourselves on sourcing useful and practical promotional products for our clients. Apparel is one type of promo product that gets held onto – and used -- for years and years. That means your investment lasts even longer as your clients and employees continue to reach for their favourite hoodie or jacket.
1. It’s been a while
According to a study by the Advertising Specialty Institute (ASI), promotional products, including apparel, generate approximately 3,400 impressions over their lifetime.
When was the last time you upgraded your fall or winter promotional wear? Have you hired new employees? Are you planning a winter getaway or activity? Perhaps you’re looking for a holiday gift from the company.
If it’s been a while since you last ordered promotional apparel, perhaps that’s the greatest reason of all – it’s simply time. Plus, the impressions and the return on your investment are worth it!
We can help you select the best promotional apparel for your business --- from vests to sweaters to puffers and winter gear. Ask us How.